Wow, how insightful of Bajaj to have discovered this insight into its customers that they want a black coloured Pulsar!
A simple, tally mark search on olx will reveal that over 75% of all the pulsars listed on the website are, surprise surprise, black in colour. Agreed that a black RS200 wouldn’t photograph well for the magazine road tests, but what matters ultimately is the sales numbers, a fact that the company seems to be ignoring more and more these days. The minimum red decals on the bike also point to the fact that launching the RS in those irritatingly busy body graphics was also a wrong decision. For a bike with so many cuts and creases, a colour that hides some of the excessive detailing should have been a natural choice for the decision makers sitting in their silos at Bajaj. Maybe if Bajaj had gotten the colours right in the first place, they would have gotten around to launching the RS400 by now and started working seriously on the CS400.
And while we are on the subject of missed insights, don’t you think a pearlescent white would also find the fancy of the buyers, going by the numerous Hritiks posing on their Karishmas (as the one pictured below) that you may have encountered on the road.
Even the R15 is not bereft of huge poser following, who daydream of being Jaahn and riding in to the sunset with Bipasha Basu riding pillion, ever since they introduced a white one in one of their annual updations re-colouring.
Not to forget, there’s the question of why Bajaj has failed to put a full fairing on the P150 for the last 10 years. Even Suzuki, who is largely clueless about motorcycle customers in the country, has managed to put a full fairing on its own 150 cc, air-cooled, carbureted Pulsar 150 competitor, the Gixxer. It would surely have been a huge with all the aspiring Sallu Bhais.
A simple, tally mark search on olx will reveal that over 75% of all the pulsars listed on the website are, surprise surprise, black in colour. Agreed that a black RS200 wouldn’t photograph well for the magazine road tests, but what matters ultimately is the sales numbers, a fact that the company seems to be ignoring more and more these days. The minimum red decals on the bike also point to the fact that launching the RS in those irritatingly busy body graphics was also a wrong decision. For a bike with so many cuts and creases, a colour that hides some of the excessive detailing should have been a natural choice for the decision makers sitting in their silos at Bajaj. Maybe if Bajaj had gotten the colours right in the first place, they would have gotten around to launching the RS400 by now and started working seriously on the CS400.
